I suggested recently that I believe mainstream media has taken too little notice of signs that ‘the public’ no longer find them a creditable source of information.
Another survey has just come out, from public relations firm the Edelman Trust, which found that people in 20 countries have less trust in the television news (36%, down from 49% last year); and newspapers (34%, down from 47% last year).
The UK trusts the media least of the countries surveyed, weighing in with just 28%.
If only 1 in 3 people trust the mainstream media, why is it still called “mainstream”? And how can we make our media sources more accountable to us, the community of readers/watchers?
I guess we are already, by turning away from newspapers – even the New York Times may not be immune.